Job Title
Marketing Manager
About Us
Care is a modern person-centric health and wellness platform that seeks to empower people to own their health through a connected ecosystem, enabled by tech. We are excited to shape the future of healthcare and are looking to add new members to our team for this journey. Our teams are constantly iterating, solving problems, and working together to empower millions of people to make insightful decisions about their health and wellbeing. If you want to be part of this culture, we’d love to talk!
Check us out at: getcare.io
What You Will Be Doing
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Lead a team to deploy successful traditional and digital marketing campaigns and own their implementation from ideation to execution to promote our platform and acquire users.
- Manage content calendar across all marketing and comms channels including content development and updates on web and app.
- Prepare and monitor marketing budget on a quarterly and annual basis, keeping in line with the target KPIs and strategies.
- Liaise with internal & external stakeholders, oversee and approve marketing material, for example, EDM, website banner and hard copy brochure.
- Set up and monitor performance of digital and traditional campaigns across various platforms, in line with the campaign goals and objectives.
- Develop a strong understanding of the products, competition, industry, marketing goals and objectives for each campaign.
- Report weekly on the campaign results against KPIs, deduce conclusion from data analysis and recommend next course of action.
- Stay abreast of the latest trends and updates in digital marketing channels, including but not limited to: SEM, GDN, LinkedIn, Facebook, Instagram, YouTube and Twitter.
- Lead market research and analysis to evaluate trends, brand awareness and competitor ventures.
- Provide actionable insights based on data, best practices and industry trends.
- Support Commercial Director and Business Development with ad-hoc/special projects.
What You Need to Have
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
- At least 3 years of experience in the role of marketing or relevant roles.
- A sense of aesthetics and a love for great copy.
- Creative, results-driven mindset.
- High adaptability, strong problem-solving skills.
- Desire to be part of digital transformation in healthcare.
The Nice-to-Have
- Experience in healthcare-related fields is welcome.
- Previous experience at a tech startup is highly valued.
- Curiosity and a love of learning.
- Experience and strong knowledge in Google ads and social media advertising with knowledge in Bidding Management and Google Analytics.
- Fluency in other Asian languages would be highly beneficial.
Please note that only shortlisted candidates will be notified.